This Privacy Policy explains how Prime Host (“Prime Host”, “we”, “us” or “our”) collects, uses, shares and protects personal data when you visit our website, enquire about our services, or engage us to manage a property in Dubai. We are committed to handling your data in line with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and, where applicable, other data protection laws.

Who we are

Prime Host provides short-term, mid-term and corporate rental management services for property owners in Dubai and the wider UAE, including listing, guest communication, housekeeping, maintenance and related services. For any privacy matter you can reach us using the contact details at the end of this policy.

Information we collect

We collect information you provide to us and information generated when you use our services or website, including:

• Contact and identity details — name, email address, phone number and, for property owners, billing and payout information and identification documents where required for compliance.
• Property information — address, ownership or authorisation details, photographs, access instructions and listing content.
• Guest information — where you book or stay in a property we manage, details needed for reservations, check-in, Dubai Tourism (DET) registration and payment.
• Enquiry and communication data — the content of messages, calls and forms you send us, and our correspondence with you.
• Technical and usage data — IP address, device and browser type, and how you interact with our website, collected through cookies and similar technologies.

How we use your information

We use personal data to:

• respond to enquiries and provide quotes or income estimates;
• set up and deliver our management services, including listing properties, communicating with guests, arranging cleaning and maintenance, and processing payments and payouts;
• meet legal, tax, licensing and DET registration obligations in the UAE;
• operate, secure and improve our website and services;
• send service updates and, where you have opted in, marketing about our services (you can opt out at any time).

Legal basis for processing

Depending on the circumstances, we process personal data because it is necessary to perform a contract with you, to comply with a legal obligation, for our legitimate business interests in operating and promoting our services, or on the basis of your consent (for example, for optional marketing and certain cookies).

How we share information

We do not sell your personal data. We share it only as needed to run our services, including with:

• Booking and listing platforms such as Airbnb, Booking.com, Vrbo, Expedia and similar channels, to list properties and manage reservations;
• Service providers who work on our behalf, such as cleaning, maintenance, payment processing, hosting and analytics providers;
• Authorities and regulators where required by UAE law, including tourism and tax authorities;
• Professional advisers and, in the event of a business transfer, prospective buyers, under appropriate confidentiality terms.

Cookies

Our website uses cookies and similar technologies to make the site work, remember your preferences and understand how it is used. You can control cookies through your browser settings. Disabling some cookies may affect how parts of the site function.

Data retention

We keep personal data only for as long as necessary for the purposes described in this policy, including to meet legal, accounting, tax and reporting requirements. When data is no longer needed, we delete it or anonymise it.

Data security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss or misuse. No method of transmission or storage is completely secure, but we work to safeguard your information and to respond promptly to any incident.

International transfers

Some of our providers and booking platforms operate outside the UAE. Where personal data is transferred internationally, we take steps to ensure it is protected in line with applicable data protection law.

Your rights

Subject to applicable law, you may have the right to access the personal data we hold about you, request correction or deletion, object to or restrict certain processing, withdraw consent, and request a copy of your data. To exercise any of these rights, contact us using the details below. You also have the right to raise concerns with the relevant UAE data protection authority.

Children

Our services are directed to adults. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

Changes to this policy

We may update this Privacy Policy from time to time. The “last updated” date above shows when it was last revised, and the current version will always be available on this page.

Contact us

For any questions about this policy or your personal data, please contact Prime Host through the contact form on our website or the contact details provided there.